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Thirty years ofclinical dermatology. An expertise built at the helm of Clinique Matignon,Switzerland's leading aesthetic medicine group. Patricia Delarive poured everythinginto her formulas — biostimulation, resurfacing, rejuvenation — with laboratoryprecision and the exactness of bespoke care. But by 2025, the shell no longermatched the substance. A visual identity out of step with a brand that hadoutgrown it. And a bond with Clinique Matignon too tight to let Dr. Delarivespeak for herself.
Build a brandthat stands on its own — without severing its roots. Find the exact balancebetween coherence with the Matignon universe and the assertion of a singular,international identity. Rethink the verbal andvisual identity from the ground up. Create a unisex world, worthy of thehighest global cosmetic standards — without losing what makes the brandpowerful: one woman, one science, one conviction.
A sharedgraphic foundation with Matignon — colours, typography — but a personality thatclearly breaks away. A logo, Dr Patricia Delarive: strong, timeless,responsive. And a first name brought back to the front, because behind thebrand, there is a person. The visual world plays on contrast: bold numbers asstructural anchors, vivid colours against a tech-pure backdrop, minimal artyinfographics. Soft and sharp at once. Like the best skincare.
