To meet these challenges, Hymn conducted a thorough exploration of the brand’s DNA, culminating in the creation of a brand platform that clarified Atelier Nova’s vision, mission, values, and tone of voice. This strategic work was crucial in guiding the design of the visual identity. The final solution is characterized by a minimalist and contemporary style, blending precision and innovation. A simple, two-curved “AN” monogram embodies the studio’s commitment to clarity and simplicity. Complementing this is a modular logo and a modern, technical, and elegant typeface. The core element of the visual identity lies in the "organic nuances" — evolving, random graphic forms that symbolize Atelier Nova's human-centered, sustainable approach. These elements, along with the monogram, have become integral to the identity, creating a cohesive, fluid ecosystem adaptable across all communication platforms.
