We began by visiting all of the company’s buildings in Switzerland to build out the brand’s inventory. We then determined which of the brand’s core iconic elements could be applied to the physical spaces we had available, like the walls of main lobby, the client meeting rooms, and the dedicated staff areas. We opted for light-hearted wall graphics and quotes, using pops of the new corporate identity. In parallel, we created a signage system using the brand’s corporate font (Ginto) and icons, which could also be used on digital and dynamic channels. Finally, we flushed out the brand’s charters and carried out the signage and décor installation.
