Hymn | Helvet

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Helvet

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Info

Hymn Design Sàrl
Rue de Lausanne 64
1020 Renens — Suisse

Phone
+41 21 311 30 05

Let’s talk about your project
hello@hymn.design

Join our team?
joinus@hymn.design

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When a lifestyle become a brand

01 Context

What began as an idea to create a brand representation of “Luxury the Swiss way”, ultimately became the magazine Helvet, the younger brother of 30°, published by District Creative Lab.

02 Challenge

03 Solution

We created a visual ecosystem to characterize the unique aspects of contemporary Swiss luxury. This came to life in both the visual and verbal identity of the Helvet brand: a symbol that united the federal cross and the hashtag, a sans serif font that was typically Swiss, and colour codes inspired by Swiss refinement and the country’s landscapes. This was followed with art direction and a layout design for the magazine built around our custom code and its natural yet contemporary aesthetic.

04 Credits

When a lifestyle become a brand

Strategy

Naming

Digital experiences

Packaging

Branding

Resolution Legal Partners

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