We focused on the most artistic and intimate aspect of his work to establish his brand’s personality. Our approach led to rethinking how his services are presented and packaged, in addition to an overhaul of his visual and verbal identity. Taking inspiration from the fashion world, the “Seb Michel” name became its own brand of original creations and special collections.
We eliminated “photography” from the nomenclature of the brand to highlight his broad creative focus. Minimalist, contemporary branding was developed to compliment the new approach, with the logo typeface subtly mimicking a camera lens and the movements made by fashion models on the runway. The graphic design unfolds across multiple supports and channels in various forms, maintaining a clean black and white design throughout. The refreshed logo and brand identity are ever-changing and evolving, while remaining consistently elegant and timeless.
