We quickly realized that the visual representation of sound went hand in hand with movement, and that motion design was the perfect tool for developing AudioVitality's new visual identity.
The key graphic elements of this new visual universe are 3-dimensional sound waves depicted in movement, and in colors than span the entire chromatic scale.
The new AudioVitality logo is designed to represent sound vibrations. Like the other iconic symbols that inspired its design, the logo remains beautifully simple while incorporating the letters "AV," the concept of sound waves, and a new typography, Aeonik, which is a modern version of the timeless Helvetica font, developed by the London foundry CoType.
We acted as Art Directors to further enhance the brand experience, notably in the context of an architectural proposal for AudioVitality Therapy Centers. We designed treatment rooms called Studios, which represent the marriage of futuristic technology with an ambiance of wellness. The final interior design project was carried out by Atelier Nova.
