The show has been baptized Radar. A short and concise palindrome, which is phonetically identical in all of Switzerland’s national languages. But above all, the name beautifully embodies the idea of seeking out and locating Switzerland’s hidden gems.
Like the name implies, the concept is clean and the staging is simple, allowing the artist to shine in a heavily darkened studio. Only a single, coloured screen lights the room, cutting the darkness. Every artist has their own dedicated colour, which is associated with their unique offering and acts as their trademark. The monochrome surfaces are swept by the movement of a radar, displaying the artist’s name in the typeface we created for RTS, RTS Neue, in condensed, extra bold format – a final, unique touch that ties everything together.
The musicians present themselves and perform, offering a small peek into their world. Highly contemporary and young, this spin-off concept integrates seamlessly with the new RTS identity, as if it had always been a part of our televised experience. The consistency and simplicity of the show were intentionally designed to put the artist fully in the limelight.
