The first challenge Hymn was asked to tackle was to find a way to unite the various international teams—despite cultural differences between Sweden, Denmark, and Finland—behind a single brand for this service company. Enter Sparkle.
The second challenge was to create a sense of solidarity within Sparkle amongst all team collaborators, who up until now had identified with the well-known brands they represented (Nespresso, Kusmi Tea, or Be Water).
On top of all that, the brand also needed to instantly communicate the “extra spark” that Sparkle brings to all its projects.
